Breadtop | 包店

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「Breadtop」is an Asian bakery brand in Melbourne, Australia. This project is for Mid-Autumn Festival's mooncake packaging design

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We wanted to keep the concept of the "moon phase" from previous years and present the beauty of the moon in a different way. The moon's appearance is not only hanging high in the darkness but also the image of the moon staggering with the sun at sunset is a unique way of presenting the moon. By presenting this scene, it conveys the wait for Mid-Autumn Festival and the warmth it brings. The changing moon makes people feel the flow of time and look forward to the reunion with Mid-Autumn Festival. The paper sleeve on the outside of the gift box is made of a special natural texture to present the natural feel of the brand, while the circular cut completes the concept of 'full moon' and sets off the mystery of the inner gift box.

「Breadtop」位於澳洲墨爾本的連鎖亞洲麵包店品牌。此設計案為該品牌的中秋節月餅禮盒。

我們希望保持往年「月相」的概念，以不同的方式呈現月亮的美感。月亮的登場方式不僅是黑夜中高高掛起的明月，夕陽時與太陽交錯登場的畫面也是月亮獨特的呈現方式。9月中秋，讓我們見到月亮不同的面貌，我們將這個特別的登場方式運用於此次的月餅禮盒包裝，在晚霞中漸漸升起的月亮，被橘光映襯著在太陽的余光中隱隱暈開，通過呈現這一景象傳達對中秋的等待及與之帶來的溫暖。變化的月亮讓人感受到時間的流動，於此期待與中秋的重逢。禮盒外部的紙套選用特殊的天然紋理，呈現品牌的天然感，同時圓弧的裁切完整了『月圓』的概念，襯托內部禮盒的神秘感。

Client:                       Breadtop

Country:                    Australia

Design Category:     Packaging Design

2022